OnlyFans Business Model

How does OnlyFans make money? OnlyFans Business Model

Online adult content selling is a lucrative business these days. Many content hosting spaces are available on the internet today to sell your adult content online.

Few of us want to build our own website, even with many online spaces available. For all those people, xFans is the answer. xFans is a white-label customizable script that lets you build your own adult marketplace websites like OnlyFans & Fansly.

xFans lets you create highly profitable adult Fanclub marketplaces like OnlyFans, where you can sell subscriptions, livestream, post PPV, receive tips, text privately, and more.

But with OnlyFans being a leading name in the adult content selling industry, it is still one of the go-to places for many adult content creators. Here we shall discuss the business model of OnlyFans and how it makes money.

How does OnlyFans work?

In comparison with other social media platforms, OnlyFans’ business model is more like Netflix and Hulu. This is due to the fact that users must pay a subscription fee to access the content. So instead of paying for all content on the platform, OnlyFans allows you to pay for specific creators only.

OnlyFans has succeeded where so many other online adult entertainment platforms have failed because they give their creators complete control through their non-exploitative, commission-based model.

You can create content on your own terms if you create an OnlyFans account. Best of all, creators on the platform can profit from it. OnlyFans, unlike other social media platforms, allows for explicit content.

Furthermore, creators who post exclusive content may charge a subscription fee that they deem appropriate. This enables content creators to be paid directly for posting content and determining their own price.

How do creators make money on OnlyFans?

OnlyFans has several different ways to earn money for a creator on the platform. Using these methods, creators make thousands of dollars every month through their adult content.


Making your account pay-per-view, or behind a paywall, is one of the most well-liked ways to earn money on OnlyFans. By doing this, you can charge subscribers a monthly fee to view your content. This business strategy fosters fan loyalty and provides a reliable stream of income.

Paid Posts

Along with subscriptions, creators can make money by selling certain content for a specific price. These are paid posts that subscribers and non-subscribers must pay to access.


Creators on OnlyFans can earn money through tips. Viewers usually tip creators during the livestreams. However, your audience can tip you outside the livestreams to show some extra love towards your profile.


OnlyFans’ creators have an opportunity to earn through referrals. For the first 12 months of using OnlyFans, creators can receive 5% of their referee’s overall earnings. The referrer can make a maximum of $50,000 for each referral during the first 12 months after the referral.

How does OnlyFans make money?

OnlyFans generates revenue by charging subscribers to access content from platform creators, who in turn receive a cut of the subscription fees. 

Additionally, tips and pay-per-view content or messages can bring in money for creators. OnlyFans assesses a small fee to creators for each platform transaction.

Commission from its creators

The commission OnlyFans receives whenever a creator is paid accounts for the vast majority of the company’s income.

OnlyFans charges all its creators a flat 20% commission to use its services. And it is fixed for every creator, no matter what type of content they host, how many subscribers they have, and how much money they make on the platform.

When a creator makes money on OnlyFans, the platform then keeps a 20 percent cut of all the money they make. 80 percent is retained by the creators.

OnlyFans charges a percentage that is roughly in line with what other platforms do.

eCommerce sales

In addition to commissions, the platform makes some money by selling various OnlyFans-branded goods through its online shop.

Clothing (such as t-shirts or hoodies), accessories, and home and living are the three main product categories (including pillows, towels, or laptop stickers).

Products are shipped internationally. In order to avoid any scrutiny, packages are additionally provided with the OFMerch tag.

These are the two primary ways how OnlyFans make money on the internet. Using this business model OnlyFans is able to make billions of dollars through content hosting.

Official data still needs to be available, but according to a Bloomberg report, OnlyFans made more than $2 billion in sales and $400 million in net annual sales in 2020.


OnlyFans is becoming bigger and bigger as the days pass by. With the platform valued at billions of dollars today, it is one of the biggest names in the adult content hosting space.

Commission and eCommerce sales are the primary ways that the platform makes money. And everything is very transparent so that creators and users of the platform don’t have to worry about the irregularities on OnlyFans.

But if you are still concerned and are confident about using OnlyFans, you can always build your own adult membership website using xFans, a customizable Onlyfans clone script.

You can buy xFans from, who provides a complete toolkit with an array of products to build a profitable adult business for yourself without too much hassle.

You have to pay a one-time fee to get your hands on xFans, after which you can customize the software to build a platform that performs exactly like OnlyFans. The best thing about the website created using xFans is that you keep all the money earned through the sales and don’t have to pay any commission to anyone.

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