The way shoppers interact and engage with the e-commerce market has been steadily evolving over recent years. Customers have a renewed reliance on online shopping capabilities and have developed standards and expectations that require new business strategies and solutions.
The number one issue for e-commerce sites is shopping cart abandonment, and there are many reasons it occurs. Common examples include an unappealing storefront or a complicated shopper process (this often occurs in the checkout or account registration stage).
To cement just how serious an issue this is, e-commerce experts have (found that the average cart abandonment rate for e-commerce businesses is up to 2/3! E-commerce businesses have had enough and are looking for an innovative solution.
A customer-centric perspective is vital in understanding the solution you need to provide and how it needs to adapt to changing consumer behaviors. The e-commerce online store front-end, also known as the storefront, is a logical place to start since it’s the first point of consumer contact. This is where crucial first impressions are made, and lasting shopper-grocer relationships start.
E-commerce businesses need to ensure they have a responsive storefront for drawing online shoppers in and keeping them. With the implementation of these innovative front-end tools/solutions, they can:
- Graphical User Interfaces (GUI)
Intuitive e-commerce Interfaces can be utilized for responsive GUIs, including 2D/3D animations and embedded media. These are effective strategies for getting shoppers’ attention and keeping them engaged with the site.
Essentially enabling a point-and-click interface, GUI ensures that User Experience (UX) is straightforward. Users are easily guided around the site for constant engagement and a traffic flow towards successful checkouts.
- Conversion Rate Optimization.
Conversion rate optimization allows e-commerce retailers to analyze customer flow and traffic for real-time insights into storefront engagement. This provides the chance to refine user interface elements for seamless UX.
The metrics that are measured should be determined and personalized by each business as these will vary depending on the industry, business goals, etc.—overall, providing an effective way to hone in and gather specific data.
Making personalization possible for each business, such optimization increases overall value and conversion rates and allows for more stagnant areas of the site to be targeted and improved.
- Magento E-commerce Services
Magento is an open-source platform that’s the ideal e-commerce solution for many reasons. For example, with its multiple customizable features, Magento helps redesign, redevelop, and enhance e-commerce sites, ensuring crucial aspects such as accuracy to brand identity and the overall smooth running of processes.
Outsourcing Magento-specialized developers will ensure that your solution provides responsive web designs and themes created with optimized scalability and SEO capabilities. E-commerce businesses and retailers will be able to rest easy knowing their shoppers can actively engage and enjoy their e-commerce sites.
Vital for the defense against cart abandonment, these possibilities offer insight into how effective an e-commerce site is and can be utilized in rectifying any areas in need of improvement.
Solving Those Abandonment Issues
Consumer reliance on e-commerce shopping will only continue to grow, and this is why e-commerce businesses are looking to software proprietors for the innovative tech solutions they need. By implementing more front-end possibilities, your software solution will receive an upgrade to changing e-commerce standards.
Custom developments will aid in implementing these front-end possibilities; and in integrating shopping cart abandonment solutions with custom platform features such as role-based access for analytics and reporting to track traffic, sales, conversion rates, time on site, margins, and more.
When considering the addition of Magento e-commerce services, hiring a specialized developer will ensure that your solution offers everything Magento has to offer, from customized features to third-party systems like CRM and payment gateways.
New feats of e-commerce shopping cart design can be accomplished, which include the seamless integration of payment gateways solutions that enable credit card payments from popular providers like PayPal, Square, Stripe, and Authorize.net.
The possibilities of custom input will significantly benefit e-commerce businesses as they will be able to tailor their cart abandonment solution to their needs and issues within payment processing, analytics, reporting, and much more.
Innovative front-end solutions and a custom touch ensure that your software solution has something for everyone. By combining the efforts of your in-house IT team with programmers, who specialize in retail and shopping cart development, then your software solutions are given the boost needed to stand out from the mass of basic off-the-shelf solutions currently available.
Tags: E-commerce-Shopping-Cart, Shopping-Cart-Abandonment, E-Commerce, Shopping-Cart
Dave Wood is an industry expert within the supply chain and logistics technology landscape. He has worked at Chetu since 2013 and has since built a reputation as a thought leader within the IT community. As the Director of Global Sales at Chetu, Dave plays a critical role in assisting companies with their supply chain, retail, marketing, and media-related software projects. He offers commentary on changing tides within logistics and how inventory and warehouse management systems can propel all facets of retail and supply.